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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
In rhetoric, epizeuxis, also known as palilogia, is the repetition of a word or phrase in immediate succession, typically within the same sentence, for vehemence or emphasis.
Valence, also known as hedonic tone, is a characteristic of emotions that determines their emotional affect (intrinsic appeal or repulsion).. Positive valence corresponds to the "goodness" or attractiveness of an object, event, or situation, making it appealing or desirable.
It is a measure of a person's emotional reactivity to a stimulus. [2] Most of these responses can be observed by other people, while some emotional responses can only be observed by the person experiencing them. [3] Observable responses to emotion (i.e., smiling) do not have a single meaning.
For example, a positive valence would shift the emotion up the top vector and a negative valence would shift the emotion down the bottom vector. [11] In this model, high arousal states are differentiated by their valence, whereas low arousal states are more neutral and are represented near the meeting point of the vectors.
The result was a valorization of "fine feeling," displaying the characters as a model for refined, moral and emotional effect. Sentimentalism in literature was also often used as a medium through which authors could promote their own agendas—imploring readers to empathize with the problems they are dealing with in their books.