Search results
Results from the WOW.Com Content Network
The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
In discrete emotion theory, all humans are thought to have an innate set of basic emotions that are cross-culturally recognizable.These basic emotions are described as "discrete" because they are believed to be distinguishable by an individual's facial expression and biological processes. [1]
The model's main theory is that when confronted with a fear-inducing stimulus, humans tend to engage in two simultaneous ways of message processing: a perceived efficacy appraisal (cognitive processing) and a perceived threat appraisal (emotional processing). Differences in message appraisal then lead to two behavioural outcomes, with ...
Furthermore, Campbell introduced the importance of the audience's imagination and will on emotional persuasion that is just as important as basic understanding of an argument. [20] Campbell, by drawing on the theories of rhetoricians before him, drew up a contemporary view of pathos that incorporates the psychological aspect of emotional appeal.
Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.
It is an important variable in emotional appeal messages because it dictates a person's ability to deal with both the emotion and the situation. For example, if a person is not self-efficacious about their ability to impact the global environment, they are not likely to change their attitude or behavior about global warming.
theory. For example, David M. Cutler and colleagues (2003) investigate whether or not the increase in caloric intake over time could be seen as simply a rational response to the lowered prices of food, in particular packaged snack foods, which are tempting to consume because they are convenient and require little time to prepare.
Valence, also known as hedonic tone, is a characteristic of emotions that determines their emotional affect (intrinsic appeal or repulsion).. Positive valence corresponds to the "goodness" or attractiveness of an object, event, or situation, making it appealing or desirable.