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  2. List of social networking services - Wikipedia

    en.wikipedia.org/wiki/List_of_social_networking...

    A social networking service is an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections. This is a list of notable active social network services, excluding online dating services, that have Wikipedia ...

  3. List of social platforms with at least 100 million active users

    en.wikipedia.org/wiki/List_of_social_platforms...

    This is a list of social platforms with at least 100 million monthly active users. [a] The list includes social networks, as well as online forums, photo and video sharing platforms, messaging and VoIP apps.

  4. Social networking service - Wikipedia

    en.wikipedia.org/wiki/Social_networking_service

    A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections. [1][2] Social networking services vary in format ...

  5. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Social media are interactive technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks. [1][2] Common features include: [2] The term social in regard to media suggests platforms enable communal activity.

  6. Social media use by businesses - Wikipedia

    en.wikipedia.org/wiki/Social_media_use_by_businesses

    Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

  7. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1 ] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2 ]

  8. Viral marketing - Wikipedia

    en.wikipedia.org/wiki/Viral_marketing

    Viral marketing. Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. [1]

  9. Social network - Wikipedia

    en.wikipedia.org/wiki/Social_network

    A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns ...