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Customer dynamics is a specific dimension of customer experience management and customer relationship management. It is distinct from these disciplines in its focus on the actual interactions that occur between the customer and the organization, and its consideration of implications for both the customer and the business. [citation needed]
Microsoft Dynamics 365 Customer Engagement (formerly Microsoft CRM). Microsoft Dynamics 365 Customer Engagement contains modules to interact with customers: Marketing, Sales, Customer Service, Field Service. The Customer Service is a module used to automate customer service processes providing performance data reports and dashboards. [14]
Customer service, a brand's ethical ideals and the shopping environment are examples of factors that affect a customer's experience. Understanding and effectively developing a positive customer experience has become a staple within businesses and brands to combat growing competition (Andajani, 2015 [ 12 ] ).
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A common data warehouse example involves sales as the measure, with customer and product as dimensions. In each sale a customer buys a product. The data can be sliced by removing all customers except for a group under study, and then diced by grouping by product. A dimensional data element is similar to a categorical variable in statistics ...