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Specifically, areas within analytics include descriptive analytics, diagnostic analytics, predictive analytics, prescriptive analytics, and cognitive analytics. [3] Analytics may apply to a variety of fields such as marketing, management, finance, online systems, information security, and software services.
Descriptive analysis provides information about a sample set that reflects the population by summarising relevant aspects of the dataset i.e. uncovering patterns. [51] It displays the measures of central tendency and measures of spread, such as mean, deviation, proportion, frequency etc. [ 52 ]
Prescriptive analytics is the third and final phase of business analytics, which also includes descriptive and predictive analytics. [2] [3] Referred to as the "final frontier of analytic capabilities", [4] prescriptive analytics entails the application of mathematical and computational sciences and suggests decision options for how to take advantage of the results of descriptive and ...
The use of descriptive and summary statistics has an extensive history and, indeed, the simple tabulation of populations and of economic data was the first way the topic of statistics appeared. More recently, a collection of summarisation techniques has been formulated under the heading of exploratory data analysis : an example of such a ...
Descriptive science is a category of science that involves descriptive research; that is, observing, recording, describing, and classifying phenomena.Descriptive research is sometimes contrasted with hypothesis-driven research, which is focused on testing a particular hypothesis by means of experimentation.
Analytics is the "extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." It is a subset of business intelligence , which is a set of technologies and processes that uses data to understand and analyze business performance to drive decision-making .
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Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .