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Like speech accommodation theory, communication accommodation theory continues to draw from social psychology, particularly from four main socio-psychology theories: similarity-attraction, social exchange, causal attribution and intergroup distinctiveness. These theories help to explain why speakers seek to converge or diverge from the language ...
The various factors proposed in the theory thus aim to make it possible for both public relations practitioners and scholars to identify what makes the most appropriate approach for organizational-publics communication at any point in time within the continuum between pure advocacy and pure accommodation. The theory of contingency is premised ...
The communication accommodation theory (CAT), developed by Howard Giles, professor of communication at the University of California, Santa Barbara, seeks to explain the cognitive reasons for code-switching, and other changes in speech, as a person either emphasizes or minimizes the social differences between himself and the other person(s) in ...
Unaided systems of communication are those that require both communication parties to be physically present in the same location. Examples of unaided systems include gestures, body language, sign language, and communication boards. Communication boards are devices upon which letters, words, or pictorial symbols might be displayed; the ...
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Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.
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Language expectancy theory (LET) is a theory of persuasion. [1] The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations. [2] Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message.