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Electronic portfolio (PDF portfolio) An electronic portfolio (also known as a digital portfolio , online portfolio , e-portfolio , e-folio , or eFolio ) [ 1 ] is a collection of electronic evidence assembled and managed by a user, usually but not only on the Web (online portfolio).
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
It is the way brands within a company's portfolio are related to, and differentiated from, one another. According to J.-N. Kapferer , the brand architecture should define the different leagues of branding within the organization; [ 1 ] how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Brand extension can also be done through marketing strategies such as guerrilla marketing, where brands can promote their goods or services through unconventional means such as emotional connections to the brand by tackling social problems/dilemmas. These emotional connections are generally done through social experiments where brands express ...
Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, [1] device-based applications [2] [3] or media content.
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Marketing exposure is a major part that determines a company's success in their market. Although it is never directly identified or defined, it crucial for helping a company progress, creating competition for other companies, making the company more credible with consumers, and overall benefit both the company while satisfying consumers. [2]
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