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Some advertisers also use tear sheets as a form of direct mail marketing, which aims to cultivate a feeling of authenticity by appearing to be sent by an individual. [ 3 ] In finance , a tear sheet provides a one-page summary of a company or portfolio , containing current and historic information on the company such as market cap , sector ...
Electronic portfolio (PDF portfolio) An electronic portfolio (also known as a digital portfolio, online portfolio, e-portfolio, e-folio, or eFolio) [1] is a collection of electronic evidence assembled and managed by a user, usually but not only on the Web (online portfolio).
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
Career portfolios are often kept in a simple three-ring binder or online as an electronic portfolio and updated often. A career portfolio is used as a marketing tool in selling oneself for personal advancement. In some industries, employers or admission offices commonly request a career portfolio, so it is a wise idea to have an updated one on ...
It is the way brands within a company's portfolio are related to, and differentiated from, one another. According to J.-N. Kapferer , the brand architecture should define the different leagues of branding within the organization; [ 1 ] how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or ...
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
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Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.