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  2. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. The quality and placement of the advertisement will affect click through rates and the resulting total pay-per-click cost.

  3. How to Build a Vibrant Pinterest Following That Drives Sales

    www.aol.com/finance/build-vibrant-pinterest...

    The first step to driving sales through Pinterest is to make sure your page is set up properly. Marketing expert Neil Patel recommends approaching Pinterest the same way you would a search engine.

  4. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]

  5. Point and click - Wikipedia

    en.wikipedia.org/wiki/Point_and_click

    The single-click has many advantages over double click due to the reduced time needed to complete the action. The single-click or one-click phrase has also been used to apply to the commercial field as a competitive advantage. The slogan "single click" or "one-click" commonly advertises services' ease of use.

  6. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  7. Hypertext - Wikipedia

    en.wikipedia.org/wiki/Hypertext

    Hypertext is text displayed on a computer display or other electronic devices with references to other text that the reader can immediately access. [1] Hypertext documents are interconnected by hyperlinks , which are typically activated by a mouse click, keypress set, or screen touch.

  8. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Text ads: A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to the advertiser's websites. Text ads may also be delivered through email marketing or text message marketing. Text-based ads often render faster than ...

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    mail.aol.com

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