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Hyperpalatable foods have been shown to activate the reward regions of the brain, such as the hypothalamus, that influence food choices and eating behaviours. [7] When these foods are consumed, the neurons in the reward region become very active, creating highly positive feelings of pleasure so that people want to keep seeking these foods regularly.
Carlos Monteiro, working with a team of researchers at the University of São Paulo, first published the concept of ultra-processed foods: Ultra-processed foods are basically confections of group 2 ingredients [substances extracted from whole foods], typically combined with sophisticated use of additives, to make them edible, palatable, and habit-forming.
These foods undergo extensive industrial processing, resulting in products that are convenient, hyper-palatable, and potentially detrimental to long-term health.
A food addiction or eating addiction is any behavioral addiction characterized primarily by the compulsive consumption of palatable and hyperpalatable food items. Such foods often have high sugar , fat, and salt contents ( HFSS ), and markedly activate the reward system in humans and other animals.
The foods people hyperfixate on tend to be more palatable foods, like candy and junk food, as well as comfort and convenience foods that are easy to prepare, such as prepackaged and frozen meals.
Advertisement of castor oil as a medicine by Scott & Bowne company, 19th century. Palatability (or palatableness) is the hedonic reward (which is pleasure of taste in this case) provided by foods or drinks that are agreeable to the "palate", which often varies relative to the homeostatic satisfaction of nutritional and/or water needs. [1]
This page was last edited on 15 October 2023, at 09:21 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
For example, about 678,000 Americans die each year from chronic food illnesses, a toll higher than all combat deaths in American history combined. [3] [4] Consumption of ultra-processed foods is associated with a significantly higher risk of obesity, hypertension, type 2 diabetes, and cardiovascular diseases. Additionally, diets high in these ...