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Rock the Vote was founded in 1990 by Jeff Ayeroff with Virgin America co-chair Jordan Harris and Virgin executive Beverly Lund. Later, they hired Jodi Uttal and then Steve Barr, a campaign worker and political fundraiser, who became co-founders for their contribution to Rock the Vote.
P. Diddy said at the time that its mission was to make voting "hot" and "sexy." [3] [4] The 2004 campaign included a line of "Vote or Die" t-shirts, an album, a voter registration push in cities and campuses nationwide, and commercials on such outlets as MTV and BET. [2]
The MTV campaign launched with partners across media, consumer brands, and advocacy organizations, and its advantage of being independent. [8]The bipartisan initiative “Vote Early Day 2020” recruited companies to motivate people to vote by absentee ballots or in person early in response to the coronavirus pandemic.
Fan voting will begin Tuesday, Sept. 3 at 11 a.m. ET on @MTV Instagram Story (2 Rounds bracket-style face-off, final round tap to vote); closes Sept. 6 at 11 a.m. ET. *NSYNC – RCA Records ...
In 2020, MTV was the principal founder of Vote Early Day. Initially, the primary target audience was young voters. The MTV campaign launched with partners across media, consumer brands, and advocacy organizations, and its strength being that it isn't ‘owned’ by any one entity. [117] [118] [119]
Beyoncé, Britney Spears, Eminem, Mariah Carey and more made the show a must watch. 'TRL' launched 25 years ago. Here are 10 memorable moments from the beloved MTV countdown show.
Total Request Live (known commonly as TRL) was an American television program that aired on MTV premiered on September 14, 1998. The early version of TRL featured popular music videos played during its countdown and was also used as a promotion tool by musicians, actors, and other celebrities to promote their newest works to target the show's teen demographic.
MTV Networks has since produced various original television shows, many of which concern genres unrelated to music. This is an incomplete list of MTV shows that have aired. This is an incomplete list of MTV shows that have aired.