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Gyaru (ギャル) pronounced [ɡʲa̠ꜜɾɯ̟ᵝ], is a Japanese fashion subculture for young women, often associated with gaudy fashion styles and dyed hair. [1] The term gyaru is a Japanese transliteration of the English slang word gal.
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
Japanese fashion began to divide by age in the 1970s with the appearance of gyaru magazines aimed at teens. Popteen, the most widely read of these magazines, has been publishing monthly since 1980. While mainstream fashion in the 1980s and early 1990s emphasized girlish and cute , gyaru publications promoted a sexy aesthetic. [17]
Gyaru being photographed in Ikebukuro in 2009. Gyaru (sometimes known as Ganguro, actually a subcategory of gyaru), is a type of Japanese street fashion that originated in the 1970s. Gyaru focuses on girly-glam style, dwelling on man-made beauty, such as wigs, fake lashes, and fake nails. Gyaru is also heavily inspired by Western fashion.
Gyaruo fashion can be seen in certain magazines such as Men's Egg, "Men's Roses" or Men's Egg Bitter (for gyaruo aged 23+) and a fairly new magazine called Men's Digger. Then there is the popular Men's Knuckle magazine which is aimed at wearers of the more mature looking onii-kei fashion (お兄系), hosts (ホスト) and gyaruo.
Some explain the typical "Ageha-kei" style as an "evolved form of the gyaru style, grown in the cradle of the hostess club scene, with an essence of yanki". [7] The Ageha style, as a lifestyle, is noted for its tendency to be "local-oriented", in contrast to most other fashion-based lifestyles which tend to be Tokyo-centric. [15]
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