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Shane Company or Shane Co. is the largest privately owned jeweler in the United States. [1] The company is a direct diamond, ruby, and sapphire importer that operates 20 retail stores across the US, as well as their website, ShaneCo.com.
Conversely, the jewellery industry in the early 20th century launched a campaign to popularise wedding rings for men, which caught on, as well as engagement rings for men, which did not, go so far as to create a false history and claim that the practice had medieval roots. By the mid-1940s, 85% of weddings in the U.S. featured a double-ring ...
In Nordic countries, engagement rings are worn by both men and women. Traditionally they are plain gold bands, although more ornate designs and other materials are gaining popularity. The engagement rings resemble the wedding bands sold in the United States, whereas women's wedding rings may resemble US engagement rings. [citation needed]
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[73] [74] De Beers also sells about 10% of its rough diamonds through online auction sales. The company pioneered the approach in 2008 when it broke with 44 years of direct sales to hold the diamond industry's first online international auction sale. It is now the world's leader in this kind of auction sale.
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