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The WSU logo, pairing the Cougar head and our hybrid typeface, is the centerpiece of our visual identity. It acts as a signature, an identifier, and the most visible representative of Washington State University. Everything is designed to flow from it. Every application is designed to align with it.
Explore the downloadable resources below, designed to help you easily implement the WSU brand. Additional downloads will added to the site as they become available. Please note that e-signatures and presentation templates are customizable to fit your individual needs. WSU Login required for all downloads.
Logos and brand guidelines for Washington State University, its campuses, and its units are maintained by our colleagues at Central Communications. WSU Brand Resources JPG and GIF Logos
The Washington State University Cougar-head logo is as distinguishable as its history. Its creation by art student Randall Johnson in 1936, marks an important time in the institution’s history as a growing and vital resource for education, research—and sports.
By applying our new brand standards, you’ll help communicate the distinctive look, feel, and voice that will help you stay true to the Washington State University story. Explore our brand narrative Editorial Logos Colors Typography Imagery Motion Web and digital Print
The cougar head logo, drawn in honor of Butch the Cougar, rapidly gained popularity and 75 years later represents one of the most recognizable symbols of a university or college in the U.S., if not the world.
Washington State University logos are an instantly recognizable representation of the entire university, its campuses, its colleges, and its extensions. Logo Usage. Download Logos. Request Logo.
The university emblem is Washington State’s universal pride. It is placed on business papers and academic documents, used as a mark, signature, affiliation identifier, and even in space, as the distinctive mark on astronaut John Fabian’s spacesuit.
Washington State University; College of Agricultural, Human, and Natural Resource Sciences CAHNRS Marketing & Communications. Menu. Quicklinks / Search ... Vertical WSU Logos Vertical-WSU-Logos-Zipped (zip) WSU-lockup-vert-rev-2in (jpg) WSU-lockup-vert-rev-2in (gif) WSU-lockup-vert-rev-6in (jpg)
The university’s most powerful graphic—the freestanding Cougar head—symbolizes possibilities and is featured prominently, paired with a fresh sleeker typeface and the university’s traditional crimson and gray.