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In 1974, the House of Chanel launched Cristalle eau de toilette, which was designed when Coco Chanel was alive. 1978 saw the launch of the first non-couture, prêt-à-porter line and worldwide distribution of accessories. Alain Wertheimer, son of Jacques Wertheimer, assumed control of Chanel S.A. in 1974. [4] [9] In the U.S.,
Coco Before Chanel (2009): a French-language biographical film directed by Anne Fontaine, starring Audrey Tautou as the young Chanel, with Benoît Poelvoorde as Étienne Balsan and Alessandro Nivola as Boy Capel; Coco Chanel & Igor Stravinsky (2009) was a French-language film directed by Jan Kounen.
[citation needed] Parfum de toilette is a less common term, most popular in the 1980s, that is generally analogous to eau de parfum. Eau de toilette (EdT): 5–15% aromatic compounds (typically ~10%). This is the staple for most masculine perfumes. Eau de cologne (EdC): 3–8% aromatic compounds (typically ~5%). This concentration is often ...
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