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Magic Radio is a British digital radio station owned and operated by Bauer Media Audio UK. The station is available on 105.4 FM in London and across the UK on DAB Digital Radio, via Bauer's Rayo platform, and on Smart speakers. It plays "adult contemporary" [1] such as Elton John, Madonna, Ed Sheeran, Whitney Houston, UB40, Simply Red, and more.
It can be regarded as the successor to Great North Radio which was a small network in the North East that consisted of what became Magic 1170 and Magic 1152. Preston 's Red Rose Gold was the last to be converted to the Magic brand, in 2000, two or so years since the conversion of the majority of the stations.
In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes and in line with the other Magic AM stations began networking between 10am-2pm, 7pm-10am, and then 2am-6am (because of Pete Price's phone-in, which switched stations in January 2006). This resulted in Magic 1548 having more local ...
After EMAP bought Radio Aire and Magic 828 in 1995, they began to roll out the Magic brand across all their AM stations in the north of England. These were Magic 1161 (East Yorkshire), Magic AM (South Yorkshire), Magic 1152 (Newcastle), Magic 1170 (Teesside), Magic 999 (Lancashire), Magic 1548 (Merseyside) and Magic 1152 (Manchester).
On 5 January 2015, Magic 1152 was rebranded as Key 2, as Magic FM in London went national on DAB. The station formed part of the Bauer City 2 network. All programming was now networked with the other Bauer AM stations in the North although local news, weather and travel continue to be broadcast as opt-outs during the day.
Hits Radio, a Contemporary hit radio network of 25 radio stations, available on local FM and DAB, with a national DAB station. Until April 2024, most stations operated as their heritage radio brands, such as Radio City or Free Radio , with a mix of local and networked programming, but from April 2024 only the Scottish stations such as Clyde 1 ...
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Melody Radio was an Independent Local Radio station, broadcast to Greater London between 1990 and 1998, when it was purchased by media group Emap and rebranded as Magic 105.4. History [ edit ]