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  2. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.

  3. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into the performance of their content across Google's services.

  4. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry.Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

  5. List of web analytics software - Wikipedia

    en.wikipedia.org/wiki/List_of_web_analytics_software

    Web log files 6.2.1 Price varies. Tealeaf CX: IBM: Windows/Linux: MS SQL/Proprietary Network traffic monitor 8.4 See web-site Unica NetInsight: IBM: Windows/Linux/Solaris: MS SQL/IBM Db2/Oracle Database/Netezza: Web log files & Cookies (with or without JavaScript) 8.6 (as of 2012-05-15) Sale has been discontinued [8] Urchin: Google: Windows ...

  6. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    As of 2019, Google Analytics is the most widely used web analytics service on the web. [6] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [7] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [8]

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  8. Web traffic - Wikipedia

    en.wikipedia.org/wiki/Web_traffic

    Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.

  9. Google Trends - Wikipedia

    en.wikipedia.org/wiki/Google_Trends

    Since 2008, there has been a sub-section of Google Trends which analyses traffic for websites, rather than traffic for search terms. This is a similar service to that provided by Alexa Internet . The Google Trends for Websites became unavailable after the September 27, 2012, release of the new Google Trends product.