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Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.
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Beginning in April 2007 and continuing through 2015, Goldsmith was featured in a high-profile television ad campaign, promoting Dos Equis beer. [7] The campaign, which transformed Goldsmith into "the most interesting man in the world", was credited for helping to fuel a 15.4 percent sales increase for the brand in the United States in 2009 and also made him into a very popular meme.
"Here Comes the King" is a well-known advertising jingle written for Budweiser, whose slogan is "The King of Beers."Budweiser is the flagship brand of the Anheuser-Busch brewery.
John Henry is an American folk hero.An African American freedman, he is said to have worked as a "steel-driving man"—a man tasked with hammering a steel drill into a rock to make holes for explosives to blast the rock in constructing a railroad tunnel.