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The Moscow mule is often served in a copper mug. The popularity of this drinking vessel is attributable to Martin, who went around the United States to sell Smirnoff vodka and popularize the Moscow mule. Martin asked bartenders to pose with a specialty copper mug and a bottle of Smirnoff vodka, and took Polaroid photographs of them.
Martin developed a marketing campaign where they would travel from bar to bar, teaching the bartenders how to make the Moscow Mule in the signature copper mugs and taking Polaroid pictures (a new invention at that time as well). At each subsequent bar, they would show the happy people enjoying the beverage to grow the distribution of Smirnoff.
Smirnoff (/ ˈ s m ɪər n ɒ f /; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo.The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), but its modern incarnation traces back to the 1930s, by American liquor distributor Heublein. [1]
Just One Ingredient Turns A Moscow Mule Into The Perfect End-Of-Summer Drink. Lauren Miyashiro. August 20, 2024 at 11:17 AM. ... (or copper mugs!) and garnish with mint leaves and lime slices.
The Cheesecake Factory finally released the recipe for their famous Pineapple Moscow mule. This recipe belongs in every at-home mixologist’s repertoire! This recipe belongs in every at-home ...
Fittingly, this season's new kid at the salon is just as delicious. Raise a glass, y'all—"Moscow. PureWow Editors select every item that appears on this page,, and the company may earn ...
Pyotr Arsenievich Smirnov (Russian: Пётр Арсе́ньевич Смирно́в; January 9, 1831 – November 29, 1898) was a Russian businessman, who created Russia's leading pre-revolutionary vodka company, a predecessor of both Smirnoff and Smirnov companies. [1]
The son of Naum Pokhis and Klara Pokhis, Smirnoff was born in Odesa, Ukraine, then part of the Soviet Union (USSR). He was an art teacher in Odesa, as well as a comedian. As a comedian, he entertained occasionally on ships in the Black Sea, where he came into contact with Americans who described life in the United States to h