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In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction
I remember watching an episode of House of Cards (pre-Spacey revelation) where, in one scene, a character’s loved one is traumatically murdered, and just a few weeks after suffering this loss ...
Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. [1] This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
The “what is your greatest weakness” question pops up during most interviews in one form or another. You should use these 3 weaknesses job interview examples to help you figure out the best ...
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
Workplace communication is the process of communicating and exchanging information (both verbal and non-verbal) between one person/group and another person/group within an organization. It includes e-mails, text messages, notes, calls, etc. [ 1 ] Effective communication is critical in getting the job done, as well as building a sense of trust ...
Emotions in the workplace play a large role in how an entire organization communicates within itself and to the outside world. "Events at work have real emotional impact on participants. The consequences of emotional states in the workplace, both behaviors and attitudes, have substantial significance for individuals, groups, and society". [1] "