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Multiple code theory (MCT) is a theory that conceives of the human brain as processing information in three codes. A certain issue can be coded in three languages, via symbolic verbal information (letters), symbolic nonverbal information (images), and pre-symbolic information (body feeling).
Common coding theory is a cognitive psychology theory describing how perceptual representations (e.g. of things we can see and hear) and motor representations (e.g. of hand actions) are linked. The theory claims that there is a shared representation (a common code) for both perception and action.
Analogue codes retain the main perceptual features of whatever is being represented, so the images we form in our minds are highly similar to the physical stimuli. They are a near-exact representation of the physical stimuli we observe in our environment, such as trees and rivers. [4] Symbolic codes are used to form mental representations of ...
Aldous Huxley is regarded as one of the most prominent explorers of visual communication and sight-related theories. [12] Becoming near-blind in his teen years as the result of an illness influenced his approach, and his work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing.
Roman Jakobson (1896–1982) elaborated the idea that the production and interpretation of texts depends on the existence of codes or conventions for communication. Since the meaning of a sign depends on the code within which it is situated, codes provide a framework within which signs make sense (see Semiosis).
A modern-day example of the dominant-hegemonic code is described by communication scholar Garrett Castleberry in his article "Understanding Stuart Hall's 'Encoding/Decoding' Through AMC's Breaking Bad". Castleberry argues that there is a dominant-hegemonic "position held by the entertainment industry that illegal drug side-effects cause less ...
Experimental evidence tends to support the theory for low-level visual information, such as shapes and sizes, as well as some high-level features such as face gender. Nonetheless, it remains unclear the extent to which ensemble coding applies to high-level or non-visual stimuli, and the theory remains the subject of active research.
The term is introduced in Mark Johnson's book The Body in the Mind; in case study 2 of George Lakoff's Women, Fire and Dangerous Things: and further explained by Todd Oakley in The Oxford handbook of cognitive linguistics; by Rudolf Arnheim in Visual Thinking; by the collection From Perception to Meaning: Image Schemas in Cognitive Linguistics ...