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Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.
These organizations vary in the scope of their activities and their range of responsibilities within their particular segment of the market. [2] According to The Role of the Fashion Buyer, [clarification needed] buyers typically specialize in one type of merchandise such as women's dresses. However, in a smaller retailer a buyer may buy for a ...
A Chief Merchandising Officer has the responsibility of overseeing a company or other organization's buying and selling activities and utilizing the information gathered to develop a plan of action toward future purchase decisions.
A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like IBM, and is also frequently used by musical groups. Merchandising is any practice which contributes to the sale of products ("merch" colloquially) to a retail consumer. At a retail in-store level ...
Each category is run as a "mini business" (business unit) in its own right, with its own set of turnover and/or profitability targets and strategies.Introduction of Category Management in a business tends to alter the relationship between retailer and supplier: instead of the traditional adversarial relationship, the relationship moves to one of collaboration, with exchange of information ...
Assistants' responsibilities can vary greatly depending on the stylist and the assignment. Some are hired only to perform physical labor , such as setting up for a client fitting or returning samples to a press showroom; others may help the stylist with selecting wardrobe options, preparing clients for public events, or any other task needed to ...
Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and ...
A job description or JD is a written narrative that describes the general tasks, or other related duties, and responsibilities of a position. It may specify the functionary to whom the position reports, specifications such as the qualifications or skills needed by the person in the job, information about the equipment, tools and work aids used, working conditions, physical demands, and a ...
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