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Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Audience reception theory can be traced back to work done by British Sociologist Stuart Hall and his communication model first revealed in an essay titled "Encoding/Decoding." [ 2 ] Hall proposed a new model of mass communication which highlighted the importance of active interpretation within relevant codes. [ 3 ]
Reader-response criticism is a school of literary theory that focuses on the reader (or "audience") and their experience of a literary work, in contrast to other schools and theories that focus attention primarily on the author, content, or form of the work.
Mimesis gives an account of the way in which everyday life in its seriousness has been represented by many Western writers, from ancient Greek and Roman writers such as Petronius and Tacitus, early Christian writers such as Augustine, Medieval writers such as Chretien de Troyes, Dante, and Boccaccio, Renaissance writers such as Montaigne, Rabelais, Shakespeare and Cervantes, seventeenth ...
The narrative paradigm is generally considered an interpretative theory of communication. [20] It is an especially useful theory for teaching qualitative research methods. [21] Fisher’s theory has been considered for domains ranging from organizational communication to family interaction, to racism, and to advertising.
Literary theory is the systematic study of the nature of literature and of the methods for literary analysis. [1] Since the 19th century, literary scholarship includes literary theory and considerations of intellectual history , moral philosophy, social philosophy, and interdisciplinary themes relevant to how people interpret meaning . [ 1 ]
Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.
Like Michael Albers, Hovde asserts that the use of a combination of tactics produces a more accurate audience analysis than using one tactic alone. [4] Karen D. Holl [5] discusses what writers should consider when writing papers that address an international audience. She focuses on those writers who attempt to publish studies in publications ...