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News America Marketing, often referred to as just News America, was a marketing business previously owned by News Corp.It publishes SmartSource Magazine, a weekly consumer-branded newspaper insert offering advertising and coupon promotions, delivered in over 1,600 newspapers in the U.S. [1] and is one of three companies in the United States (the other two are Valassis Communications and ...
Valpak prints, packages and ships coupon envelopes from the Valpak Manufacturing Center, a $200-million, 500,000-square-foot print production facility in St. Petersburg. [6] Print inserts in the envelope advertise local businesses and national brands with coupons for dining, health and beauty, entertainment, automotive, home services and more.
Coupons: Coupons have become a standard mechanism for sales promotions. Loss leader: The price of a popular product is temporarily reduced below cost in order to stimulate other profitable sales; Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery.
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It's officially official: Amazon's 2024 Prime Day sales event is underway!This year's 48-hour sales event is running from July 16 to 17 and, according to the folks at Amazon, will include "access ...
Under a consent order, Valassis was barred from engaging in similar conduct. [4] In 2007, Valassis's purchased Advo, a direct-mail marketer, for $1.2 billion. Valassis had sued to get out of the acquisition, saying it had found problems with Advo's financial figures, but the purchase was completed. [4]
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