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The foundation of the uncertainty reduction theory stems from the information theory, originated by Claude E. Shannon and Warren Weaver. [2] Shannon and Weaver suggests, when people interact initially, uncertainties exist especially when the probability for alternatives in a situation is high and the probability of them occurring is equally high. [6]
The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
Blair, Bruce (2003), The Logic of Intelligence Hype and Blindness (PDF), Center for Defense Information; Wozny, Jennifer L. (2005), Optimizing Communication Between Decisionmakers And Intelligence Analysts: Stopping "Slam Dunks" And Avoiding "Dead Wrongs" , Mercyhurst College Institute for Intelligence Studies
Uncertainty is an unavoidable aspect of everyday life. The degree to which it is felt in a given situation varies among individuals. Because uncertainty is dependent upon perspective, "a person who believes himself or herself to be uncertain is uncertain." [2] However, people have different appetites and tolerances for uncertainty. For some ...
In this model, the use of communication skills is applied to his theory for the source to communicate effectively he/she needs to have good communication skills. Communication skills should include listening, speaking, reading, and writing. It is important to know how to effectively communicate to apply this model.
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The five essential parts of the Shannon–Weaver model: A source uses a transmitter to translate a message into a signal, which is sent through a channel and translated back by a receiver until it reaches its destination. [1] The Shannon–Weaver model is one of the first models of communication.
It was later published in 1949 as a book titled The Mathematical Theory of Communication (ISBN 0-252-72546-8), which was published as a paperback in 1963 (ISBN 0-252-72548-4). The book contains an additional article by Warren Weaver, providing an overview of the theory for a more general audience. [12]