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In 2012, YouTube's revenue from its ads program was estimated at $3.7 billion. [309] In 2013, it nearly doubled and estimated to hit $5.6 billion according to e-Marketer, [309] [310] while others estimated $4.7 billion. [309] The vast majority of videos on YouTube are free to view and supported by advertising. [64]
The most popular video hosting website is YouTube, 2 billion active until October 2020 and the most extensive catalog of online videos. [1] There are some countries in the world placing restrictions on YouTube, instead having their own regional video-sharing websites in its place.
YouTube would give free access to its users, the more users, the more profit it can potentially make because it can in principle increase advertisement rates and will gain further interest of advertisers. [339] YouTube would sell its audience that it gains by free access to its advertising customers. [339]: 181
Rumble was founded in October 2013 by Chris Pavlovski as an alternative to YouTube for independent vloggers and smaller content creators. [1] [7] Pavlovski founded the platform after seeing that Google was prioritizing influencers on YouTube and not independent content creators. [8] In its early years, Rumble saw only limited popularity.
These concerns and others led to a revamping of the Music Key concept to create YouTube Red; unlike Music Key, YouTube Red was designed to provide ad-free streaming to all videos, rather than just music content. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ...
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Sterling explained this at the end of the video as a way of preventing Nintendo from claiming and monetizing the video by including other material which was similarly flagged by Content ID, hoping that multiple claims would prevent anyone from monetizing the video and running advertisements on their channel, which is intended to be ad-free and ...
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