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Beyond Midea's eponymous brand name, the company also employs a series of other brands. The Little Swan brand was adopted when Midea acquired the Little Swan company in 2008. Little Swan products are mostly laundry and refrigeration appliances. Hualing is a brand used by Midea for air conditioners and refrigerators, and was also adopted in 2008.
Eureka is an American home appliances brand owned by Chinese company Midea Group that manufactures vacuum cleaners, including uprights, cordless, canisters, sticks and handhelds. Eureka also manufactures aftermarket vacuum accessories, such as bags, belts and filters. Eureka was one of the earliest vacuum cleaner manufacturers in North America.
KUKA is a German manufacturer of industrial robots and factory automation systems. In 2016, the company was acquired by the Chinese appliance manufacturer Midea Group. [2]It has 25 subsidiaries in countries including the United States, Australia, Canada, Mexico, Brazil, China, Japan, South Korea, Taiwan, India, Russia, and various European nations.
Hotpoint is a brand of domestic appliances.Ownership of the brand is split between American company Whirlpool, which has the rights in Europe, [1] Chinese company Haier, which has the rights in the Americas and Turkish company Arcelik which has rights in Russia and the CIS.
The headquarters moved to Massachusetts after a change of ownership in 2005, but the company’s main branch is now in Europe, along with a small portion of its manufacturing.
Haier was founded as Qingdao Refrigerator Co. in 1984. With China opening up to world markets, foreign corporations began searching for partnerships in China. One of these, Germany's refrigerator company Liebherr, entered into a joint-venture contract with Qingdao Refrigerator Co., offering technology and equipment to its Chinese counterpart.
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Midea may refer to: Midea Group (美的集团), a Chinese electrical appliance manufacturer; Midea, Greece, a Greek town; Midea (Argolid), a citadel in the town of the same name; Midea or Mideia, name of four figures in Greek mythology; Midea, a genus of mites in the suborder Prostigmata; Midea, formerly a genus of moths (now Arsacia)