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  2. Visual merchandising - Wikipedia

    en.wikipedia.org/wiki/Visual_merchandising

    Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

  3. Scenography - Wikipedia

    en.wikipedia.org/wiki/Scenography

    In the contemporary English usage, scenography can be defined as the combination of technological and material stagecrafts to represent, enact, and produce a sense of place in performance. While inclusive of the techniques of scenic design and set design, scenography is a holistic approach to the study and practice of all aspects of design in ...

  4. Design tool - Wikipedia

    en.wikipedia.org/wiki/Design_tool

    Visual design tools are, for example, gesture, sketch, drawing, scale model, perspective drawing, photograph, film, video. Eugene S. Ferguson 's 1977 paper in Science , entitled "The mind's eye: Nonverbal thought in technology", is credited for clarifying the role of visual reasoning in the thinking process. [ 6 ]

  5. Visual technology - Wikipedia

    en.wikipedia.org/wiki/Visual_technology

    Visual technology is the engineering discipline dealing with visual representation. Types. Visual technology includes photography, printing, ...

  6. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Visual merchandising; ... Putting a value on a brand by brand valuation or using marketing mix modeling techniques is ... a multinational technology company is ...

  7. Retail media - Wikipedia

    en.wikipedia.org/wiki/Retail_Media

    Retail media networks are channels spanning individual retailers or a multitude of retailers. They can range from static posters, point-of-sale material, audio, visual or digital materials, and many things in between. Networks can therefore provide narrowcast and broadcast audience buying solutions.

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  9. Visual marketing - Wikipedia

    en.wikipedia.org/wiki/Visual_marketing

    Visual marketing is the discipline of studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, [1] the subject mainly applies to businesses such as fashion and design.