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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The 2014 novel The Extraordinary Journey of the Fakir Who Got Trapped in an Ikea Wardrobe by French author Romain Puertolas features a trip to an IKEA store in Paris, France. [271] The 2014 horror comedy novel Horrorstör is set in a haunted store called ORSK, modelled on IKEA, and the novel is designed to look like the IKEA catalogue. [272]
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The cover of the first Eaton's catalogue, published in 1884. The Eaton's catalogue would continue to be published until 1976. In 1845, Tiffany's Blue Book was the first mail-order catalogue in the United States. [14] [15] In 1872, Aaron Montgomery Ward of Chicago produced a mail-order catalogue for his Montgomery Ward mail order business. [16]
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