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Simply searching for funny motivational quotes or finding amusement in a few memes might be sufficient to prompt a shift in perspective. However, be cautious because emotional influence can go ...
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Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the ...
Galloway teaches brand management and digital marketing to second-year MBA students. Much of his research focuses on the Big Four tech companies, Alphabet, Amazon, Meta, and Apple, which he refers to as "The Four" or "the Four Horsemen". His first book, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, was published in 2017. It ...
David Joseph Schwartz, Jr. (March 23, 1927 – December 6, 1987) [1] was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959. [2] [3] He was a professor of marketing, chairman of the department, and Chair of Consumer Finance at Georgia State University. [4] [5] [6]
Denis E. Waitley (born 1933), is an American motivational speaker, writer and consultant. [1] He has been recognized as the best-selling author of the audio series, The Psychology of Winning and books such as Seeds of Greatness and The Winner's Edge. [2] Waitley has been inducted into the International Speakers' Hall of Fame. [3]
Lindsay McGregor and Neel Doshi, co-authors of the book Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, came to a similar conclusion: [5] "Why we work determines how well we work."
Motivational posters can have behavioral effects. For example, Mutrie and Blamey, [4] of the University of Glasgow and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, in an underground station, doubled the amount of stair use.