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General Mills single-handedly made chiffon cake into one of the most ubiquitous desserts of the 1950s, buying the recipe and even sponsoring contests devoted solely to this light and airy favorite.
The recipe is credited to Harry Baker (1883–1974), a Californian insurance salesman turned caterer. Baker kept the recipe secret for 20 years until he sold it to General Mills, which spread the recipe through marketing materials in the 1940s and 1950s under the name "chiffon cake", and a set of 14 recipes and variations was released to the public in a Betty Crocker pamphlet published in 1948.
General Mills, owner of Betty Crocker, employed nutritionists and cooks to experiment with different ways of "ruining" a cake, such as ingredient omission. [7] Loring Schuler 's Ladies' Home Journal was a publication that also offered baking tips during the Great Depression, recommending replacing eggs with baking powder and using inexpensive ...
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
Sponge cake is the foundational recipe for many popular desserts like madeleines, ladyfingers, and strawberry shortcake. Famous examples of sponge cake are Hostess Snacks’ Twinkie, ...
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Betty Crocker orange madeira cake mix, New Zealand, 1940s-70s. Some baking mixes are sold in bulk volumes, and the baker measures out the amount needed. In other cases, the mix is sold pre-measured in a commonly desired size, such as enough baking mix to make a particular size of cake.
A simple recipe from 1911 [2] is made with sugar, eggs, flour, salt, baking powder and hot milk, with optional ingredients of chocolate, nuts or coconut. Compared to a typical butter cake, a hot milk cake uses fewer expensive ingredients, so it became popular during the Great Depression and among people coping with the restrictions of rationing during World War II.
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