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  2. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    The purpose of sales force effectiveness is to increase company revenues through increased customer acquisition, product/service sales, and up-selling/cross-selling additional products and services. The purpose of sales force effectiveness metrics is "to measure the performance of a sales force and of individual salespeople."

  3. Digital Strategies Small Businesses Can Use to Boost Sales on ...

    www.aol.com/digital-strategies-small-businesses...

    The number of small businesses using social media storefronts to sell products has increased 8% over last year, and 84% of small business are using Facebook to promote products and engage with ...

  4. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    Sales broker, seller agency, seller agent, seller representative: This is a traditional role where the salesman represents a person or company on the selling end of a deal. Sales managers aim to implement various sales strategies and management techniques in order to facilitate improved profits and increased sales volume.

  5. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The model's usefulness was not confined solely to advertising. The basic principles of the AIDA model were widely adopted by sales representatives who used the steps to prepare effective sales presentations following the publication, in 1911, of Arthur Sheldon's book, Successful Selling. [30]

  6. The Formula for Selling Anybody, Anything, Any Time - AOL

    www.aol.com/news/2010-06-30-techniques-sales.html

    Here's the thing: Sometimes we're selling our ideas, sometimes we're selling our products and, these days, many of us are selling ourselves as the best candidate for the job.

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  8. Social selling - Wikipedia

    en.wikipedia.org/wiki/Social_selling

    Edelshain suggested in an interview that he felt the biggest problem with selling was regarding the prospecting phase. The reason is many sales techniques during the 1990s and early 2000s often could only be put into practice once a salesman had contact or was in a meeting. Following the development of sales 2.0, the buzzword social selling ...

  9. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques.

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