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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
The term "search engine marketing" was popularized by Danny Sullivan in 2001 [15] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Melanie Perkins (born 1987) is an Australian technology entrepreneur, who is the co-founder and chief executive officer of Canva.She owns 18% of the company. [3]Perkins is one of the youngest female CEOs of a tech start-up valued over A$ 1 billion.
Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). [1] Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services.
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
Square Enix's current logo. Square Enix is a Japanese video game development and publishing company formed from the merger on April 1, 2003, of video game developer Square and publisher Enix. [1]