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Bundaberg Rum is a major sponsor of the Australian Wallabies rugby union team and also sponsors the Bundaberg Rum Rugby Series. Bundaberg is also a sponsor of the NSW Waratahs. [32] Bundaberg Rum sponsored the rugby league ANZAC Test till 2009. Bundaberg Rum signed a 5-year deal with the NRL to be the official dark rum of the NRL. They are also ...
Due to the popularity of the Bundaberg range, the brand has embarked on a variety of limited release product collaborations over the years. Some notable releases include the Whittaker's x Bundaberg Ginger Caramel Chocolate Block, [13] an Alcoholic Ginger Beer with Bundaberg Rum, [14] and the Bundaberg Ginger Beer Potato Chip alongside Kettle ...
The Bundaberg Rum bear first appeared in 1961 and was created by Sam McMahon the brother of former Australian Prime Minister Billy McMahon. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience.
In 1892, Waterview sugar mill began operating its own distillery. The distillery’s products, which were called Waterview rum, directly competed with those from Bundaberg Distillery. [3] In 1903, the Waterview surgar mill was destroyed by floods, and had to cease operations. [4]
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Bundaberg – family owned producer of Bundaberg Ginger Beer along with other tradition and fruit focused soft drinks. Cascade – Quality Mixers, Soda and Cordials. Established in Tasmania, 1886. [11] Cohns - Another brand popular in central Victoria in the 1960s and 1970s. Cooks Soft Drinks – A family owned business in Pittsworth on the ...
In the early evening of 21 November 1936 the Bundaberg Rum Distillery was struck by lightning. The resulting explosion caused a raging inferno within minutes, as the contents of the rum vats fed the flames. There were 63 vats of rum and spirits each containing 10,000 gallons. [1]
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