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Aric Rindfleisch and Matt O'Hern define customer co-creation in digital marketing as "a collaborative NPD (new product development) activity in which customers actively contribute and/or select the content of a new product offering" and state that, like all NPD processes, it consists of two steps, namely contribution (of content) and selection (of the best contributions).
A thesaurus is composed by at least three elements: 1-a list of words (or terms), 2-the relationship amongst the words (or terms), indicated by their hierarchical relative position (e.g. parent/broader term; child/narrower term, synonym, etc.), 3-a set of rules on how to use the thesaurus.
Power Thesaurus was created by Alexander Radyushin in 2012 and developed by Radyushin & Co. [3] [4] The domain name for the thesaurus was registered on September 18, 2012. In 2015, the android and iOS app versions of the thesaurus were developed while its Chrome and Opera browser extensions were released in 2016. [5] [6]
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WordNet is a lexical database of semantic relations between words that links words into semantic relations including synonyms, hyponyms, and meronyms. The synonyms are grouped into synsets with short definitions and usage examples. It can thus be seen as a combination and extension of a dictionary and thesaurus.
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Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.