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  2. Direct response television - Wikipedia

    en.wikipedia.org/wiki/Direct_response_television

    Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing. There are two types of direct response television, short form, and long ...

  3. Subscriber trunk dialling - Wikipedia

    en.wikipedia.org/wiki/Subscriber_trunk_dialling

    Subscriber trunk dialling (STD), also known as subscriber toll dialing, is a telephone numbering plan feature and telecommunications technology in the United Kingdom and various Commonwealth countries for the dialling of trunk calls by telephone subscribers without the assistance of switchboard operators.

  4. Infomercial - Wikipedia

    en.wikipedia.org/wiki/Infomercial

    It generally includes a toll-free telephone number or website. [2] Most often used as a form of direct response television (DRTV), they are often program-length commercials [1] (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. [3] [4] [5] Infomercials are also known as paid programming (or teleshopping [6] in Europe).

  5. List of telephony terminology - Wikipedia

    en.wikipedia.org/wiki/List_of_telephony_terminology

    Call originator - (or calling party, caller or A-party) a person or device that initiates a telephone call by dialling a telephone number. Call waiting - a system that notifies a caller of another incoming telephone call by sounding a sound in the earpiece. Called party - (or callee or B-party) Caller; Calling party; Conference call (multi ...

  6. Direct inward dial - Wikipedia

    en.wikipedia.org/wiki/Direct_inward_dial

    A telephone line is terminated at a telephone interface (fax modem) of a computer that runs fax server software. A set of digits of the assigned phone number is used to identify the recipient of the fax. This allows many recipients to have individual fax numbers while sharing only a few receiving interfaces (fax modems).

  7. Telephony - Wikipedia

    en.wikipedia.org/wiki/Telephony

    Telephony (/ t ə ˈ l ɛ f ə n i / tə-LEF-ə-nee) is the field of technology involving the development, application, and deployment of telecommunications services for the purpose of electronic transmission of voice, fax, or data, between distant parties.

  8. Operator assistance - Wikipedia

    en.wikipedia.org/wiki/Operator_assistance

    The telephone operator will greet each call participant, gather specific information from each participant, introduce key speakers, and manage questions and answers, all from the telephone. A third number call or third party call is an operator assisted telephone call that can be billed to the party other than the calling and called party. The ...

  9. Telephone directory - Wikipedia

    en.wikipedia.org/wiki/Telephone_directory

    A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by ...