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Variety seeking or variety-seeking buying behavior describes consumers' desire to search for alternative products even if they are satisfied with a current product. Sources [ edit ]
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
McAlister, Leigh. "A dynamic attribute satiation model of variety-seeking behavior." Journal of Consumer Research 9, no. 2 (1982): 141–150. Lattin, James M., and Leigh McAlister. "Using a variety-seeking model to identify substitute and complementary relationships among competing products." Journal of Marketing Research (1985): 330–339.
Dialectical behavior therapy includes a form of decisional balance sheet called a pros and cons grid. [24] Kickstarter co-founder Yancey Strickler created a four-cell matrix similar in appearance to a decisional balance sheet that he compared to a bento box, with cells for self and others, present and future. [25]
She's not doing this alone!
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The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]