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In 2018, Niccol became the CEO of Chipotle Mexican Grill, replacing founder Steve Ells. [31] [32] Although Niccol had moved west to Newport Beach, California to join Taco Bell, he did not move back east to Denver when he joined Chipotle. Rather, under his leadership, Chipotle moved its headquarters from Denver to Newport Beach. [33]
Customers on social media have been furious with Chipotle for allegedly skimping on its burrito bowl portions this year. Now, the fast-casual chain’s CEO said the company is making changes.
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Starbucks' same-store sales — or sales at stores open at least a year — fell 2% between April and June. During the same period, same-store sales at Chipotle jumped 11%. Chipotle bucked the slowdown in consumer spending by offering popular limited-time items like Chicken al Pastor. The company also emphasized value.
Chipotle put increased emphasis on touting fresh ingredients and leaned into the open-kitchen layout of its restaurants, asking employees to think more like chefs and providing more information on ...
The soft-spoken fast food veteran started as Chipotle's CEO on March 5, 2018, with two strategic imperatives. First, stabilize a business financially rocked by an E.Coli outbreak .
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