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Merton [6] distinguishes two types of opinion leadership: monomorphic and polymorphic. Typically, opinion leadership is viewed as a monomorphic, domain-specific measure of individual differences, that is, a person that is an opinion leader in one field may be a follower in another field.
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
A thought leader has been described as an individual or firm recognized as an authority in a specific field. [1] A thought leader is a person who specializes in a given area and whom others in that industry turn to for guidance. As the term implies, a thought leader leads others in the thinking around a given topic. [2]
She embodies the qualities of a true leader: strength, independence and a commitment to justice. In a time when the U.S. faces complex threats at home and abroad, her perspective is not only ...
“Under FDR’s leadership,” Leuchtenberg continues, “the president’s duties grew to encompass not only those of the chief executive — as implementer of policy — but also chief ...
Opinion leaders tend to have the great effect on those they are most similar to—based on personality, interests, demographics, or socio-economic factors. These leaders tend to influence others to change their attitudes and behaviors more quickly than conventional media because the audience is able to better identify or relate to an opinion ...
Edward R. Martin, Jr., the newly-appointed interim United States attorney in Washington, D.C, has launched an investigation into whether his office, under Biden-era leadership, engaged in ...
Pages for logged out editors learn more. Contributions; Talk; Opinion leader