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Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [1]
HeadOn is an American brand of homeopathic topical headache products owned by the Florida-based Miralus Healthcare. The brand achieved notoriety due to a viral 2006 commercial consisting only of the tagline "HeadOn: Apply directly to the forehead!"
The acquisitions of J.A. Sexauer Manufacturing, Sexauer Ltd., and a similar business called Trayco by Wilmar were referred to as the Sexauer Group. [41] In 2000 Wilmar and Barnett merged to form an umbrella company called Interline Brands. [46] In March 2010 Sexauer added Kohler plumbing products to its plumbing inventory. It is now part of ...
A brand ambassador (sometimes also called a corporate ambassador) is a person paid by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. [1]
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Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche. [55]
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Endorsement (alternatively spelled "indorsement") may refer to a: testimonial, a written or spoken statement promoting or advertising a product; political endorsement, publicly declaring support for a candidate; form added to an insurance policy, to modify its terms; signature on a negotiable instrument, such as a check