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  2. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.

  3. Post-it note - Wikipedia

    en.wikipedia.org/wiki/Post-it_Note

    Arthur Fry with a Post-it note on his forehead. In 1968, Spencer Silver, a scientist at 3M in the United States, attempted to develop a super-strong adhesive.Instead, he accidentally created a "low-tack", reusable, pressure-sensitive adhesive for the aerospace industry.

  4. Notebook - Wikipedia

    en.wikipedia.org/wiki/Notebook

    The earliest form of notebook was the wax tablet, which was used as a reusable and portable writing surface in classical antiquity and throughout the Middle Ages. [1]As paper became more readily available in European countries from the 11th century onwards, wax tablets gradually fell out of use, although they remained relatively common in England, which did not possess a commercially ...

  5. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  6. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.

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