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Playtex was founded in 1947 as one of four divisions into which ILC re-organized. [2] Its name was a portmanteau of "play" and "latex", reflecting its focus on latex products. [3] Playtex's marketing in the post-war era was influential in creating the shift from custom-tailored undergarments to manufactured sizes.
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Playtex, the leading brand at the time, promoted the ease of care and durability of their girdles and brassieres. Beginning in 1967, the advertising focused exclusively on Wonderbra brand brassieres. [19] In 1968, Nadler hired Goodis Advertising to develop the new campaign. The Wonderbra ads were based on fashion and emotional appeal.
The excerpt from the girdle ad could probably qualify as a free image, if the original ad predates the mid-1960s (as it seems to) and has no copyright notice (it was opt-in at the time). Do you mean this part? "Success story: Invisible Playtex Girdle" from the ad? CorporateM 21:55, 27 April 2013 (UTC)
Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. [1] Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985.
ヘインズBEEFY-Tのタグ. Hanesbrands Inc. is an American multinational clothing company based in Winston-Salem, North Carolina. [6] It employs 65,300 people internationally. [7]
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By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
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