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The classical way for fashion brands and agencies to forecast trends is by analyzing runway shows, trade shows, newspapers & magazines' information, and market research [10] In the past, these sources were the only ones available to fashion forecasters and brands and retailers would use this information to plan their future collections. [11]
In November 2017, the company bought Use Fashion (now Start by WGSN), a regional competitor in Brazil, launching its secondary business focused on fashion entrepreneurs. In 2024, WGSN announced an agreement between Apax Partners, a global private equity advisory firm, and Ascential for the acquisition of WGSN for £700m. [ 5 ]
Menswear designer and retailer; founder of fashion forecasting agency John Michael Ingram (1 February 1931 – 13 June 2014) was an influential British menswear designer and retailer of the 1950s and '60s who founded the John Michael fashion brand, followed by a range of successful retail concepts, before establishing one of the first fashion ...
International competition. Potential tariffs are also set to shake up the fashion industry. Incoming President Donald Trump threatened tariffs of 60% on Chinese imports, 25% on Mexico and Canada ...
Spring is less than a month away! Punxsutawney Phil predicted that spring would arrive early, and so far, that groundhog’s been spot-on. Temperatures are rising, birds are chirping and flowers ...
A coolhunting firm is a marketing agency whose exclusive purpose is to conduct research of the youth demographic. They then compile their data and produce reports detailing emerging and declining trends in youth culture as well as predictions for future trends. These reports are then sold to various companies whose products target the youth ...
While there's no one-size-fits-all approach to sustainability, experts advise considering each a tool in the greater tool kit.
K-HOLE has issued five trend forecasting reports. Each report is in the style of a consumer trend forecasting report and reproduced for free as a .pdf file. The first trend forecasting report, "K-HOLE #1: Fragmoretation: A Report on Visibility" was released in 2011 at and was made available via 100 rubber Livestrong-style bracelet USB drives as ...