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  2. Corporate group - Wikipedia

    en.wikipedia.org/wiki/Corporate_group

    A corporate group is composed of companies. The general rule is that a company is a separate legal entity from its shareholders, that is the shareholder's liability for the subsidiary's debts is limited to the value of the shares, [3] and the shareholders cannot be required to perform the company's obligations.

  3. Psychographic segmentation - Wikipedia

    en.wikipedia.org/wiki/Psychographic_segmentation

    Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]

  4. Corporate group (sociology) - Wikipedia

    en.wikipedia.org/wiki/Corporate_group_(sociology)

    A corporate group is two or more individuals, usually in the form of a family, clan, organization, or company. In humans, different cultures have different beliefs about what the basic unit of the culture is. These assumptions affect their beliefs about what the proper concern of the government should be.

  5. Group dynamics - Wikipedia

    en.wikipedia.org/wiki/Group_dynamics

    Group dynamics is a system of behaviors and psychological processes occurring within a social group (intragroup dynamics), or between social groups (intergroup dynamics). The study of group dynamics can be useful in understanding decision-making behaviour, tracking the spread of diseases in society, creating effective therapy techniques, and ...

  6. Organizational behavior - Wikipedia

    en.wikipedia.org/wiki/Organization_Studies

    Organizational behavior or organisational behaviour (see spelling differences) is the "study of human behavior in organizational settings, the interface between human behavior and the organization, and the organization itself". [1]

  7. Intergroup relations - Wikipedia

    en.wikipedia.org/wiki/Intergroup_relations

    Intergroup relations refers to interactions between individuals in different social groups, and to interactions taking place between the groups themselves collectively.It has long been a subject of research in social psychology, political psychology, and organizational behavior.

  8. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The AMA reviews this definition and its definition for "marketing research" every three years. [14] The interests of "society at large" were added into the definition in 2008. [ 15 ] The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities ...

  9. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.