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Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Search engines developed business models to finance their services, such as pay per click programs offered by Open Text [10] in 1996 and then Goto.com [11] in 1998. Goto.com later changed its name [ 12 ] to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo!
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
According to the U.S. Census Bureau, the county has a total area of 1,557 square miles (4,030 km 2), of which 1,016 square miles (2,630 km 2) is land and 541 square miles (1,400 km 2) (34.8%) is water. [20] Most of the water is the Atlantic Ocean, the St. Johns River and the Indian River Lagoon.
Hillsborough County is located in the west-central portion of the U.S. state of Florida.In the 2020 census, the population was 1,459,762, [2] making it the fourth-most populous county in Florida and the most populous county outside the Miami metropolitan area.
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