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  2. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    One example is, in 2014, ASOS and Nike collaborated with Google Hangouts to create the first shoppable video web chat [7] on Google+. The video is an example of display advertising used for commemorating 27 years of Nike's Air Max shoes.

  3. Campaign button - Wikipedia

    en.wikipedia.org/wiki/Campaign_button

    Presidential campaign button for Abraham Lincoln, 1860. The reverse side of the button shows a portrait of his running mate Hannibal Hamlin. A campaign button is a pin used during an election as political advertising for (or against) a candidate or political party, or to proclaim the issues that are part of the political platform.

  4. List of promotional campaigns by Coca-Cola - Wikipedia

    en.wikipedia.org/wiki/List_of_promotional...

    This page was last edited on 9 February 2024, at 20:29 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.

  5. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    The buy button can be traced back to a system patented by Amazon in 1997. [25] Social media advertising has also been used for political campaigns. For example, social media played a significant role in the 2008 presidential race. Videos that involved both Barack Obama and John McCain were able to garner 1.45 billion views. [26]

  6. Pin-back button - Wikipedia

    en.wikipedia.org/wiki/Pin-back_button

    This fastening mechanism is anchored to the back side of a button-shaped metal disk, either flat or concave, which leaves an area on the front of the button to carry an image or printed message. The word is commonly associated with a campaign button used during a political campaign. The first design for a pin-back button in the United States ...

  7. Share a Coke - Wikipedia

    en.wikipedia.org/wiki/Share_a_Coke

    The typeface You 2 that was created for the campaign. The Share a Coke campaign was subsequently rolled out in over 80 countries. [3] [4] [5] In Australia, the advertising agency Ogilvy estimated that the campaign increased Coke's share of the category by 4% and increased consumption by young adults by 7%. The campaign received multiple awards ...

  8. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  9. Cause marketing - Wikipedia

    en.wikipedia.org/wiki/Cause_marketing

    Point of Sale Campaigns: A donation solicited by a company at the point of sale but made by the consumer (e.g. consumers are asked to round up their purchase or donate a dollar when they check out online or in-stores). Message-Focused Campaigns: Business resources are used to share a cause-focused message. For example, a campaign that ...