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Sixty days and one Fashion Month into 2025, we reached out to the top pros in makeup to find out the buzziest eye, lip, cheek and nail looks, as well as for their take on what's not so hot right now.
Revolution Beauty is a UK-based beauty company that was founded in 2014 by Adam Minto and Tom Allsworth. It sells makeup, skincare and hair products. [1] As of 2021, the brand has 220 employees and an annual turnover of $139 million. [2] Their products are sold online as well as in Boots, Superdrug, Ulta and Target stores. [3]
MAC is an acronym for Make-Up Art Cosmetics. It is named one of the top three global makeup brands, with an annual turnover of over $1 billion, and 500 independent stores, with over thirty stores in France. All stores are run by professional makeup artists. [1] MAC is an official makeup brand, used to create makeup for movie actors.
Cosmetics brands have increasingly targeted men in the sale of cosmetics, with some products targeted specifically at men. [17] [18] Lead has been used as a makeup product since the 18th century. It is said to be lethal to women who apply it daily to achieve a pale complexion representing nobility, as tanner skin represents the working class.
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