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For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...
As a term for the combination of the very high with the very low, bathos was introduced by Alexander Pope in his essay Peri Bathous, Or the Art of Sinking in Poetry (1727). ). On the one hand, Pope's work is a parody in prose of Longinus's Peri Hupsous (On the Sublime), in that he imitates Longinus's system for the purpose of ridiculing contemporary poets, but, on the other, it is a blow Pope ...
Parenthesis – an explanatory or qualifying word, clause, or sentence inserted into a passage that is not essential to the literal meaning. Parody – comic imitation of something or somebody. Paronomasia – a pun, a play on words, often for humorous effect. Pathos – the emotional appeal to an audience in an argument; one of Aristotle's ...
The narrative paradigm incorporates both the pathos and logos form of rhetoric theory. Rhetoric theory was formulated by Aristotle. [45] He defines rhetoric as: the available means of persuasion. [9] It includes two assumptions. Firstly that effective public speakers must consider their audience. Secondly that effective public speakers supply ...
Political narrative is consequential in its ability to elicit pathos, allowing the narrative to be influential through the value it provides rather than the truth that is told. [4] Meta-narratives are an important component to political narratives as it encompasses the artificiality of storytelling within a political context. [3]
The Greek word pathos was a wide-ranging term indicating an infliction one suffers. [2] The Stoics used the word to discuss many common emotions such as anger, fear and excessive joy. [3] A passion is a disturbing and misleading force in the mind which occurs because of a failure to reason correctly. [2]