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In September 2005, Starwood announced the launch of Aloft, a new hotel brand based on W. Aloft Hotels catered toward business travelers. In 2005, Starwood purchased the Le Méridien brand. [10] [11] In 2004, Starwood's founder and CEO Barry Sternlicht stepped down as CEO to focus his attention on his other firm, Starwood Capital. He remained on ...
W Hotels is an American hotel chain founded by Starwood Hotels and Resorts but now owned by Marriott International operating around 70 upscale hotels and long-stay apartment facilities worldwide. [ 1 ]
Starwood Preferred Guest (also known as SPG) was founded in 1999 as the first in the industry to enforce a policy of no blackout dates, no capacity controls, and online redemption. In 2012, Starwood Preferred Guest began offering lifetime status and a dedicated Starwood ambassador for loyal members. Ritz-Carlton Rewards was founded in 2010.
In 2000, Starwood relaunched Four Points by Sheraton as a premier upscale hotel chain for business and leisure travelers. The hotels initiated a Best Brews program that offers an opportunity to sample local craft beers. [6] [7] In September 2016, Marriott acquired the Four Points by Sheraton brand as part of its purchase of Starwood. [8]
Marriott Vacations Worldwide Corporation is a pure-play public timeshare company. [2] Formerly a division of Marriott International , Marriott Vacations Worldwide was established as a separate, publicly traded entity focusing primarily on vacation ownership in November 2011. [ 3 ]
Marriott Hotels & Resorts is Marriott International's brand of full-service hotels and resorts based in Bethesda, Maryland.As of June 30, 2020, there were 582 hotels and resorts with 205,053 rooms operating under the brand, in addition to 160 hotels with 47,765 rooms planned for development.
[2] [dead link ] To generate interest in the brand before its 2008 opening, Starwood launched a virtual tour of the hotels using Second Life, [4] which enables visitors to move through a typical Aloft Hotel and explore its aspects in detail. Starwood monitored statistics from the site, gauged public reception based upon visitors' opinions ...
Sheraton Hotels and Resorts is an American international hotel chain owned by Marriott International.As of June 30, 2020, Sheraton operates 446 hotels with 155,617 rooms globally, including locations in North America, Africa, Asia Pacific, Central and South America, Europe, the Middle East and the Caribbean, in addition to 84 hotels with 23,092 rooms in the pipeline.