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Aritzia LP is a Canadian clothing retail company founded in Vancouver, British Columbia by businessman Brian Hill in 1984. Aritzia sells a variety of lifestyle apparel through various upscale retail stores across Canada, the United States, and online. Aritzia describes itself as "everyday luxury" brand at attainable prices. [4]
Brian Hill is a Canadian businessman and philanthropist. He is the founder and the former executive chair of Vancouver-based clothing company Aritzia. [1] After the opening of its first location in 1984, the company has grown steadily in its forty years of operation, servicing a demographic of young Canadian women and employing more than 2,300 people. [1]
Brands like Aritzia target middle-class consumers and brand themselves as more exclusive but still remains affordable. Affordable affluence refers to a cultural phenomenon where consumers use accessible luxury goods and lifestyles to project status and align themselves with a higher social class, without requiring substantial wealth. [1]
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Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.